 |
|  |
|
|
|
|
|
|
|
|
Judy Craymer
|
|
|
|
|
Judy created the stage show Mama Mia after meeting Bjorn and Benny, of ABBA whilst working in production in London Theatre. Pitching the idea as a movie she had a breakthrough when she realised that it would be better as a stage show.
Having invested over £20,000, 2 years, sold her flat to finance the growing costs and with virtually no encouragement from her friends she persisted on.
Judy successfully secured the rights to ABBA songs, persuaded Polygram to finance half the £3M set up costs and advance her £300,000 to begin the show.
In April 1999, four years later, Mama Mia opened to sell-out crowds and instant - grossing more than $2 billion at the box office, played in 170 cities all over the world, been seen by 30 million people.
|
|
Price Band : F
|
|
|
|
|
|
|
|
|
|
 | Loading… |
|
|
 |
|  |
|